VIP Trading provides established retail distribution across multiple Balkan markets, connecting global brands with over 50 million consumers through a single partner.
Partners network
For over three decades, international gaming and technology brands have trusted VIP Trading to represent them in the Balkan region.
Our partnerships are built on long-term collaboration, strong retail relationships, and reliable regional distribution.
Established in 1992 as the exclusive distributor of Polaroid in Bulgaria, VIP Trading quickly expanded its presence across the local market.
Since then, our commitment to excellence has driven us to grow our portfolio with renowned brands and innovative products. Key milestones include PENTAX in 1998, HITACHI DMG in 2002, Motorola in 2005, Leica in 2008, PlayStation in 2009, Activision in 2017, Bandai Namco in 2021, Paladone in 2025, and Pyramid in 2026.
12
Markets
34
Years
52M+
Regional
12
Global
VIP Trading connects global digital platforms with local retail networks through prepaid digital vouchers. Consumers can purchase digital funds and content directly at retail checkout or online, with voucher codes generated instantly at the time of purchase.
This model allows brands to quickly expand their retail presence while giving retailers a simple, inventory-free product category.
Learn more about our Digital Voucher Distribution platform.